20+years across digital and creative work
Work history
From creative craft to product leadership.
I work across product management, design and engineering to make complex platforms easier to build and use. I bring 20+ years across digital and creative work, 13+ years in product design and 5+ years leading design-system teams, from 3D and web design through platform and product experience leadership.
13+years in product design
5+years leading design-system teams
01 / Recent experience
Building systems and teams at scale.
At Delivery Hero, I’ve grown from shaping a shared design system to leading the experience of an internal developer platform.
–Present
Design System & Internal Platform Experience Lead
Delivery Hero · Berlin
My responsibilities included product direction, roadmap prioritisation, discovery and release decisions.
I lead product experience and UX strategy for the internal developer platform, working with product and engineering leaders. I manage and mentor designers, establish clear ownership and collaboration, and continue to guide the evolution of CAPE, Delivery Hero’s design system.
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Design System Lead, CAPE Design System
Delivery Hero · Berlin
Led Cape’s strategy and adoption across Delivery Hero’s brands, products and platforms.
- Set product direction and roadmap across B2B and consumer products
- Built adoption through onboarding, documentation, governance and a contributor community
- Managed and mentored designers
- Improved design consistency and engineering velocity through shared patterns and contribution practices
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Senior Design System Designer
Delivery Hero · Berlin
Established the early visual language, taxonomy, patterns and principles for CAPE, and helped build the design system community.
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Senior Product Designer
smava · Berlin
Led Nucleus, the company’s design system, and owned UX for an internal platform.
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Senior Product Designer
Darkmatter · Abu Dhabi
Designed a scalable UI kit for high-security enterprise platforms, including dashboards, search and workflow experiences.
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Product Designer
Dubizzle / OLX · Dubai
Helped create a shared company UI library with six designers and four frontend engineers. Also worked on a property CRM and mortgage product.
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Visual Designer
Emaar · Dubai
Created visual and user experience design for five iOS apps and contributed to a mobile UI kit.
02 / Earlier career
A foundation in making.
Before product design, I worked across web, visual effects, 3D and game production—experience that still shapes how I think about craft and collaboration.
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Freelance UI Designer
Independent
Designed interfaces for smart city, big data and intelligence projects, alongside websites, Joomla and WordPress themes, and ATM and kiosk experiences.
Modeling & Texturing Artist
FX4 Media Creations · Wizcraft Entertainment
Worked in modeling and texturing for media and entertainment production.
Modeling Artist
MAAC Creative Shop
Worked on 3D modeling, including production work for a project called “300” (working title).
Game Modeler
Hypergames2k8
Created 3D models for game production and took part in a team that placed in the top three at the Dare to be Digital competition.
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Web Designer
ITSthe1 Solutions · Dubai Media City
Designed websites and digital experiences, beginning a career in making for the web.
Graphic Designer
Glassnost Advertising · Chennai
Started out in graphic design and visual communication.
03 / Education & mentoring
Learning, then sharing.
A mix of computer engineering and hands-on training in animation and visual effects informs my technical and visual perspective.
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B.E. Computer Engineering
Hindustan College of Engineering
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Diploma, 3D Animation & Visual Effects
Maya Academy of Advanced Cinematics
Diploma, 3ds Max 6
Image Infotainment
Mentoring
Supporting other designers
Completed 102 mentoring sessions, totaling 3,150 minutes.
ADPList · September 2026
Top 50 Mentor in UI / Visual Design
Recognized by ADPList for mentorship impact in the community.
View certificate (opens in a new tab)Recognition
CG Arena Excellence Award · 2010
Recognized for a self-directed Hanuman project.
Dare to be Digital · 2008
Led a game design team that placed in the top three.
Contact
Let’s talk about what
we can build.
Get in touch about product leadership, internal platforms and design systems.